Video Statistics

According to a study by Google and AOL conducted by market insight and information group TNS, 75 percent of respondents reported watching more video online than they did a year ago, and over half expect to watch more online video in the next year.

78% feel that online video ads provide as much or more of an opportunity to learn about a business, product or service than television. Apparently the online community is embracing video much more willingly than expected.

Here are some other numbers to look at if you still need convincing: 64% of respondents have taken action after seeing an online video, 44 % going to the advertiser's Web site, 33 % searching for a product or service, 22 % visiting an actual off-line store, and 21 % discussing the advertised product with friends or family. So not only does online video bring in new business, it gets the ball rolling on that elusive buzz marketing campaign.

The responses came from 2,394 online users between 18 and 54 years old. The study also found that online video ads result in 32 % of viewers describing the featured brand as innovative, 32 % as creative, and 30 % as fun.

Online video technology is poised to lead the race in delivering considerable revenue to forward-thinking companies and individuals selling a product or service.